Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling their products…
Category: Sales Skills
Negotiations—Four Steps for Smooth Selling
Whenever stakes are high—as with negotiating, fear and anxiety tend to dominant our minds. Instead of fearing negotiations, approach them with the same process and perspectives as those who have mastered the art of the deal. Here is how. Define a win-win strategy. Sales professionals sometimes refer to an upcoming pitch as, ‘Going in for…
Five Ways to Show Your Customers Some Love
Customer appreciation strategies need not be extremely costly or complicated. Here are five simple ways to show your customers some love. Surprise and delight. One of the easiest ways to love your customers is to reward them with complimentary perks. Expedited or free shipping, and sample products, are affordable ways to drive revenue and loyalty. …
Three Stellar Service Steps from Sailing the Seas
Despite dozens of deranged cruise ship stories—from crashing into a giant rock to dozens of onboard illnesses, millions of Americans continue to cruise. In fact, the number of passengers carried by the cruise industry has grown year-on-year and is expected to exceed 24 million in 2018. If you’ve cruised before, you most likely have experienced stellar…