It’s a simple — but unfortunate — fact of life for a salesperson that we simply can’t close every deal. Sometimes the reason is plain, sometimes it isn’t, and sometimes you simply never hear back. It can be frustrating and disheartening, but don’t let these “lost” sales bring you down. “It is not a lost sale if…
Category: Sales Skills
Marketing vs Advertising vs Sales
Today we’re going to break down three different aspects of the sales process. While often used interchangeably, marketing, advertising, and sales refer to three related, yet distinct, aspects of business. First, let’s take a look at each term individually, and then we’ll turn to how they work together to help build a successful business. Marketing This is the broadest…
How to Write a Cold Email
You might remember the days when receiving an email was a novel experience that left you a little giddy. Or maybe email has been a common part of life for as long as you can remember. Either way, it’s not likely that you’re getting excited by another inbox notification in 2019. via GIPHY These days,…
Affordable Ways to Show Customers Sincere Appreciation
There are hundreds of ways to show appreciation for your customers this holiday season—even on a shoestring budget. Many businesses hold off until closer to mid-December to deliver gifts to clients, but Thanksgiving is also an ideal time to show them appreciation with gifts or notes of thanks. Here are four ways to apply Dale…